Founder of SDG-inspired social network Follow - Martijn Lindeman - shares how to harness sustainability and business for everyone's benefit.
Martijn Lindeman is co-founder of Follow - a social travel and experiences network with a focus on positivity, friendship and fun. Follow’s goal is to utilize and leverage their platform for the benefit of people and planet with smart business models.
Host Kate Hutchinson and Martijn discuss how the UN's 17 Sustainable Development Goals (SDGs) are vital to how Follow runs as a company - they are using SDG 3 - (good health and wellbeing) and SDG 12 (responsible consumption and production) to help create SDG 11 (sustainable cities and communities).
Follow aims to combine the power of machine-learning based social media platforms (like TikTok) with wellbeing principles like The Blue Zones (places in the world where people tend to live longer) to enable people to connect, be inspired and be encouraged - in an action-based bespoke way - to live sutainably.
If you like the idea of making sustainability a core pillar of your business or lifestyle (and hopefully both) then this episode is full of fascinating and useful insights.